Ask a Singapore comms team what structured data means for a press release, and most will point to a WordPress plugin, tick a box, and move on. That instinct is understandable, and it is also where the tactic starts to lose its edge, because Google, OpenAI and Perplexity each treat schema markup differently, and none…
See why localising press releases into regional languages builds trust and wider media pickup for Singapore firms distributing news across APAC markets.
A well-crafted press release can die quietly in a journalist’s inbox, unopened, unread, and forgotten by the time the next one lands an hour later. That is not usually because the story was weak. More often, the pitch around it never answered the one question every reporter asks first: why should this be relevant to…
Why Most Singapore Businesses Are Caught Off Guard A product recall, a data breach, an executive controversy: none of these wait for a convenient afternoon to happen, and the businesses that recover fastest are rarely the ones with the biggest press office. They are the ones who had already worked out, days or months earlier,…
Ask a Singapore comms lead how their last press release performed, and the answer is usually a pickup count and a folder of clippings. Ask what that coverage actually delivered, and the confidence drops fast. Press release ROI is one of the hardest figures in public relations to defend, and the gap is rarely a…
A practical guide to writing SGX disclosure announcements that satisfy continuous disclosure rules, covering SGXNet timing and press release standards.
The way people find information online has changed markedly in recent years. Increasingly, audiences are not typing keywords into a search bar; they are asking full questions to tools such as ChatGPT and receiving a synthesised answer without ever visiting a website. For businesses that rely on press releases to build visibility, this is a…
Most businesses tend to follow a familiar pattern when making their press releases: they write it, distribute the final copy through a wire service, and then quietly retire once the news cycle moves on. That leaves a great deal of value on the table. A single release contains a headline announcement, supporting data, direct quotes,…
Every day, newsrooms and inboxes are flooded with hundreds of press releases, and most of them look exactly the same: a headline, a few paragraphs, a quote, and a boilerplate. Journalists skim, and text-only announcements are often the first to be passed over. The releases that do get noticed tend to have one thing in…
A press release has always had two jobs: tell a busy journalist something worth covering, and do it in a format they can use without having to rewrite it. That much hasn’t changed in decades. What has changed is the audience reading it. Alongside reporters and editors, press releases are now increasingly scanned, indexed and…