A Singapore technology firm schedules its biggest product announcement of the year for 9am local time, confident the wording is sharp and the embargo list is clean. By the time it lands, Jakarta has been awake and scrolling for two hours, Sydney is already at lunch, and most of San Francisco is still asleep. The…
A press release lands in a journalist’s inbox on a Tuesday afternoon with one line sitting above the headline: not for publication before Thursday, 9am. The reporter reads it, makes a few notes, and waits. Nothing forces that wait except an understanding built over months, sometimes years, between that journalist and the PR team who…
SGX-listed companies observe a quiet period before results. Here is what the restriction actually covers, and what Singapore PR and IR teams can and cannot say during it.
A glossy PR report lands on a marketing director’s desk with one headline figure circled in bold: three hundred thousand dollars in “media value” generated from a single campaign. It looks impressive until someone asks how the number was worked out, and the answer is usually advertising value equivalency, a decades-old shortcut that prices editorial…
Half of journalists rarely reply to pitches, research shows. See why Singapore press releases get ignored and the practical writing changes that help.
A high pickup count can still mean losing the conversation. Discover how Singapore PR teams use share of voice and sentiment to benchmark real impact.
AI chatbots cite press releases more often for brand news than for broad category searches. Here is how Singapore PR teams can track and interpret the results.
A product launch announcement that reads perfectly in English can land awkwardly, or worse, meaninglessly, once it has been run through an automated translator and sent to a newsroom in Jakarta or Taipei. Singapore PR teams distributing across Southeast Asia and the wider APAC region now have more translation tools than ever, from browser-based machine…
A reporter who has covered your industry for the past three years might not be at that newsdesk next month. Singapore’s newsrooms have spent the past year absorbing layoffs, mergers and quiet departures, and the contact list most PR teams built even twelve months ago is already a little bit wrong. A press release only…
Ask a Singapore-listed company’s investor relations team what changed most in their reporting calendar this year, and climate data is usually the first answer. Scope 1 and Scope 2 greenhouse gas emissions reporting moved from a comply-or-explain recommendation to a mandatory rule for SGX-listed issuers from the 2025 financial year, and the shift has caught…